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WEBTata Capital tells viewers to keep the faith while striving for their goals. The three-film campaign draws parallels between its brand ambassador, cricketer Shubman Gill’s journey, and that of consumers, narrating relatable scenarios from their respective everyday lives. Advertising. Sep 27, 2024.
News - Campaign India
WEBThe CMO’s MO: Sameer Saxena on navigating Legrand’s dynamic, ever-evolving marketplace From high-tech investments to analysing consumer behaviour, Legrand India's marketing director illustrates the right path to marketing excellence without losing sight of …
Blog: Remembering 'Mile sur mera tumhara', the song of united …
WEBAug 14, 2017 · An uplifting, soaring musical presentation that took all of India by storm. Knitting together, bonding together, the nation with one melody, one song. ‘Mile Sur Mera Tumhara …’ featured actors Kamal Hassan, Amitabh Bachchan, Mithun Chakraborty, Revathi, Jeetendra, Waheeda Rehman, Hema Malini, Tanuja, Sharmila Tagore, Shabana Azmi, Deepa ...
Battle of the Brands: MakeMyTrip vs EaseMyTrip - Campaign India
WEBDec 1, 2021 · Talkwalker is a consumer intelligence acceleration platform, helping over 2,500 brands drive business impact with actionable consumer insights. The Battle of the Brands series utilises Talkwalker’s AI-enabled Blue Silk technology to analyse millions of images, videos, audio, conversations, and tags from across social media, blogs, news channels, etc. - providing a bird’s eye view of ...
Eveready gets new logo as part of rebrand - Campaign India
WEBAug 30, 2023 · Anirban Banerjee, senior vice president and SBU head (batteries and flashlights), Eveready Industries, India, said, “ The iconic Eveready brand has enhanced its respect, reach and recall over time, matching its products and …
Opinion: Understanding Gen Z in India
WEBDec 21, 2021 · According to an American study, Gen Z is the most depressed generation, and this is also true for Gen Z in India. To cope, Gen Z use their representations online to find their clan and a sense of belonging. Today Gen Z are shrouded with uncertainty. The internet, capitalism and new technology have created a choice-crisis for youth.
Blog: 25 years on, is McDonald's a success in India?
WEBSep 7, 2021 · This week, McDonald’s completed 25 years in India. How time flies! I can still remember when the first McDonald’s restaurant opened in Delhi in 1996. There was a Nirula’s restaurant at the corner of Basant Lok which made way for the new American eatery. Our Rediffusion office was in the same commercial complex, adjacent to …
KFC introduces global tagline in India
WEBMar 16, 2012 · KFC has launched a new TVC to unveil its global tagline, ‘So Good’ in India. The new campaign invites consumers to take ‘Time Out’ from their lives and visit KFC for a 'So Good' experience. This is the first time KFC has focused on the brand experience in a campaign in India. So far the brand had all its focus on its products.
Year in review: Campaign India top 50 - part one
WEBDec 22, 2023 · The top 50 campaigns are picked by the editorial team of Campaign India and are listed alphabetically. View part one: Amazon (conceptualised in-house) Ariel (conceptualised by BBDO India) Asian Paints (conceptualised by Ogilvy) Britannia 1947 (conceptualised by Talented)
Hero Lectro flaunts what it wants | Advertising - Campaign India
WEBAug 31, 2021 · A boy with the Lectro e-cycle tries to enter the elevator, but the girl teases him saying he has to wait and shuts the elevator. He then gears up with his cycle equipment and finds another route to reach the exit of the lift. He lands on the destination floor at the same time as the people in the elevator. The girl looks at him in surprise as ...