Interactive CTV ads boost brand recall and engagement but struggle to drive immediate purchases, highlighting its promise and limitations.

There is a large, confirmed, Google Search ranking bug is affecting a large number of search results today. This is unrelated to the last core update, the August 2024 core update, that was announced ...

The AI-driven updates offer advertisers enhanced customization, cross-platform analytics integration and improved conversion attribution.

YouTube hopes to boost uninterrupted viewing time on connected TV by 50% while giving advertisers more opportunities to reach viewers.

Here's how individuals and brands can adjust online reputation management (ORM) strategies to adapt to a post-continuous scroll world.

Dotdash Meredith and Ziff Davis tell shareholders that they haven't seen any significant traffic changes due to Google's AI Overviews.

Google has released the August 2024 core update, which will take about a month to fully roll out. This update is not just a normal core update, but also takes into account the feedback it heard since ...

If your webpages load too slowly or are unresponsive, you risk frustrating searchers and losing them to a competitor.

Search Engine Land » PPC » Google Ads API v15 to sunset Sept. 25 Chat with SearchBot Please note that your conversations will be recorded. SearchBot: I am trained with Search Engine Land content. Ask ...

Search Engine Land » SEO » Google AI Overviews now show for signed-out users in the US Chat with SearchBot Please note that your conversations will be recorded. SearchBot: I am trained with Search ...

Learn the process of AI content generation, nature of plagiarism and ethical considerations surrounding the use of AI in creative fields.

SeQuel Response, a Franklin Madison company, is the go-to direct response advertising agency for growth-oriented consumer brands looking to launch and rapidly scale their direct mail and digital ...