1- How will it help the PR, Advertising, marketing landscapes? The Beauty Creator Club is an initiative designed to empower and amplify the voices of talented content creators who deserve to be seen ...

Broadcast specialist, markettiers MENA has released the first-ever report that dives into the podcast market in Saudi Arabia. As the listenership for the podcast medium continues to climb globally, ...

Social TV is VivaKi’s proprietary real time solution that allows us to discover the most trending TV content and topics. The product offers in-depth analysis on top performing shows in the social ...

Fake news may be a top concern for media, politics and society in general, but they’re only the first stage in another worrisome development. Indeed, when the reality of fake news exploded into public ...

On Thursday, Facebook opened its new office as a testament to its growth in the region – 264 percent growth in the past five years in MENA, to be precise. When the office first launched five years ago ...

Starting today, Twitter is introducing “Moments” on the platform. The new tab shows a glimpse of what’s happening on Twitter instantaneously. The company says that since a large number of tweets are ...

Last year’s brand safety debacle brought to light some key issues with digital advertising. Among these were viewability and ad fraud. According to WPP’s global agency, The&Partnership, ad fraud was ...

WARC, the global marketing intelligence service, released its latest report that focuses on advertising in gaming, exploring the opportunities within mobile gaming, working with streamers as ...

In the new age of podcasts and audio streaming, one wonders whether radio still garners any listeners? The answer is yes. According to a new survey conducted by data measurement firm Nielsen, the ...

Nissan Middle East and Infiniti Middle East have selected OMD as their regional partner for media communications. Effective May 2016, the new agreement covers a plethora of services including data and ...

In line with the Group’s vision towards technological advancements and ‘green’ initiatives, Meydan Hotels and Hospitality launches the mobile application version of its widely popular Al Yamamah ...

Zubair S Siddiqui, managing director of UM Dubai (left) and Ernest Hosking, CEO of Redtag (right). In a press statement late last week, MCN’s UM MENA announced that it will phase in starting with the ...