Colorado two-way standout Travis Hunter has signed an NIL contract with United Airlines, he announced in an Instagram post (h/t Pete Nakos of On3.com). "Just a reminder that I can play more than 1 ...

Fidelity National Finl FNF has been analyzed by 8 analysts in the last three months, revealing a diverse range of perspectives from bullish to bearish. The following table summarizes their recent ...

EAST ST. LOUIS — Seated in tidy rows, a couple hundred kids screamed from the bleachers. They all wore matching white T-shirts with Luther Burden III on them, which is why they were cheering ...

This is unique. Unprecedented, really, at a school like Missouri. NIL is still new to college sports, something being figured out in real time. Burden, 20, is growing into this million-dollar ...

This is thanks to the NCAA’s 2021 decision to allow athletes to make money from their names, images and likenesses, referred to as NIL. Prior to that, athletes would lose their eligibility for ...

The NCAA has blocked Oklahoma State from placing NIL-linked QR codes on its players' football helmets after the program announced the decision ahead of the Cowboys' Week 1 game against South ...

“Our people came up with an innovative concept to raise the NIL value of our student-athletes, but ultimately it just serves as the latest example of how college sports are evolving at a faster ...

Since 2021, student-athletes have been able to profit from their name, image, and likeness (NIL). Top student-athletes have worked with brands like New Balance, Celsius, and Beats by Dre.

STILLWATER, Okla. (AP) — The NCAA blocked Oklahoma State from placing QR codes on its players’ helmets, a move that would have allowed fans to link to a team fund and donate to the program’s ...