Radio ad volumes in Jan-Jun 2024 grew by 3% compared to 2023, with the Services sector leading at 31% share, and 20-40 second ...
Skechers announces Indian cricketer Yastika Bhatia as its newest brand ambassador for the Performance category. Bhatia will ...
JK Super Cement names Indian fast bowler Jasprit Bumrah as its new brand ambassador, to reinforce new brand identity.
As CEO, APAC, Eileen Ooi will lead Omnicom Media Group's agency PHD's business operations across APAC and report to Tony ...
CMO Arvind RP discusses the evolution in McDonald’s India’s marketing strategy vis-a-vis the rise of QSR industry, ...
Lauritz Knudsen Electrical and Automation, formerly L&T Switchgear announces L&K Saatchi & Saatchi, part of Publicis Groupe ...
Fiona Gordon is promoted to Global CEO of Advertising at Ogilvy, tasked with driving the agency’s growth and innovation.
YouTube launches its 'Add Yours' sticker for Shorts, following Instagram and TikTok in promoting user-generated content.
Snapchat has already implemented safeguards to limit exposure for young users, including restrictions on public posting. This ...
In this guest column, Abhishek Gupta of Edelweiss Life Insurance, explores how brands can harness the emotional power of ...
How can brands move away from the tag of being opportunistic this Paralympics?
We look at impactful mental health campaigns that have helped break the stigma, encourage emotional conversations, and raise ...
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