Plush manufacturer Ty and BBC Studios recently established a global licensing deal for a line of Bluey -themed Beanie Baby ...

The Mini is a smaller take on the Original Stapelstein element. Kids will feel tall — just like their favorite grown-ups — as ...

As more matches are made, players get two more cards for each Ultimatch — one for their hand and one for the alta hand. The ...

One toy can make a world of difference for a child in need. Imagine a stuffed animal becoming a cherished confidant, an ...

In 1983, as the U.S. was climbing out of recession, the toy industry grew by +15%, with more innovations like Care Bears, ...

It’s a data-driven sector, and as Loerzel says, influencers play a role. TV ad dollars have shifted to influencers, and ...

At 65, Barbie still offers little girls the opportunity to imagine dream careers — or work-free dream lives — while allowing them to see themselves both physically and through the qualities Barbie ...

On the eve of Transformers One ’s release, the cast and crew understand they’re securing a place in the brand’s storied ...

The Loyal Subjects is showing off its 2025 line to retail buyers behind closed doors during this month’s LA Fall Toy Preview.

Walmart’s Top Toys List features 66 of the most trendy toys from kid-favorite brands, including Disney, LEGO, Barbie, and ...

PMI Kids’ World is writing a new chapter in its legacy. Following a successful showing to trade partners over the past year, ...

Kim Boyd, President of Global Brands & Franchise Management at Hasbro, spoke exclusively with The Toy Book on how companies ...