In 2014, ‘doing social’ as an advertiser usually meant uploading a few images to the brand page every month, accompanied by a lengthy caption studded with hashtags. Thinking about the way we used to ...

castLabs, a digital video technology, is thrilled to announce that OSN+, the MENA region’s leading premium streaming service, has chosen the company’s cloud digital rights management (DRM) licensing ...

With a distinguished career highlighted by award-winning achievements and an in-depth understanding of the Saudi market, Dahouk brings a wealth of expertise in developing solution-driven communication ...

In an exclusive interview with Communicate, Rajesh Verma, Director of Business Development at Epsilon, sheds light on how brands in the UAE should navigate Google’s decision to retain third-party ...

1- How will it help the PR, Advertising, marketing landscapes? The Beauty Creator Club is an initiative designed to empower and amplify the voices of talented content creators who deserve to be seen ...

Broadcast specialist, markettiers MENA has released the first-ever report that dives into the podcast market in Saudi Arabia. As the listenership for the podcast medium continues to climb globally, ...

Social TV is VivaKi’s proprietary real time solution that allows us to discover the most trending TV content and topics. The product offers in-depth analysis on top performing shows in the social ...

Fake news may be a top concern for media, politics and society in general, but they’re only the first stage in another worrisome development. Indeed, when the reality of fake news exploded into public ...

On Thursday, Facebook opened its new office as a testament to its growth in the region – 264 percent growth in the past five years in MENA, to be precise. When the office first launched five years ago ...

Starting today, Twitter is introducing “Moments” on the platform. The new tab shows a glimpse of what’s happening on Twitter instantaneously. The company says that since a large number of tweets are ...

Last year’s brand safety debacle brought to light some key issues with digital advertising. Among these were viewability and ad fraud. According to WPP’s global agency, The&Partnership, ad fraud was ...

Marketers are increasing their attention towards the GenZ audience group as they move into more lucrative spending brackets. Snapchat’s main demographic has long consisted of millennials and ...