Scarlett’s experience has become common, experts say, as preteen girls around the country throng beauty stores to buy ...

From 9 until 11, working at a desk at home. At night, filming a #GRWM video (short for “Get Ready With Me”) to head out to a grocery store, or, more often, to bed. These routines served as a balm.

The hashtag #GRWM has over 150 billion views on TikTok. “It’s like a trance. You can’t stop watching it,” Mia says. “So when ...

When she was in fifth grade, Scarlett Goddard Strahan started to worry about getting wrinkles. By the time she turned 10, Scarlett and her friends were spending hours on TikTok and YouTube ...

Former President Obama is pulling out all the stops on National Voter Registration Day to expand the Democratic Party’s reach, including appealing to younger voters through a partnership with ...

Young girls are buying up anti-aging products they see promoted on social media, with harmful effects for their skin — and ...

Girls as young as 8 are turning up at dermatologists’ offices with rashes, chemical burns and other allergic reactions.

The hashtag #GRWM has over 150 billion views on TikTok. “It’s like a trance. You can’t stop watching it,” Mia says. “So when they tell me, ‘Go buy this product’ or, ‘I use this and ...

Sephora declined to comment for this story. Mia Hall, 14, watches Katie Fang GRWM videos on Tik Tok on Thursday, Aug. 29, 2024, in Bronx borough of New York. (AP Photo/Brittainy Newman ...

SACRAMENTO, Calif. (AP) — When she was in fifth grade, Scarlett Goddard Strahan started to worry about getting wrinkles. By the time she turned 10, Scarlett and her friends were spending hours ...