Follow Taylor Swift to combat misinformation with truth, says Lumino’s Rhiannon Ruff
The reputation expert joins the Politics for Drummies podcast to share her insights on Wikipedia’s unique role in shaping ...
Why Havas is expanding its data & tech expertise by acquiring London-based DMPG
Patrick Affleck, executive sponsor of the acquisition and CEO of UK and Ireland for Havas Media Network UK, added: “As brands ...
UK non-profit uses comedy to call on people to leave charity donation in their wills
Created by the agency Atomic London, the ‘Be Remembered for More’ campaign tells the quirky characteristics of people who ...
New Commercial Arts founders show value of a clear agency proposition with WPP deal
Green Square’s Barry Dudley analyzes how Adam&Eve co-founders James Murphy and David Golding have done it again as they sell ...
How generative AI paves the way for more contextualized and personalized DOOH campaigns
Explore how digital out of home advertising is evolving with generative AI, enabling dynamic, personalized campaigns, while ...
Ad of the Day: Handcrafted Cornetto posters are a collage of summer
Cornetto has released a beautiful poster campaign that turns its peeled wrappers into recognizable summer landscapes, ...
Implementing AI ‘quick wins’ might be the best tech strategy right now
The pace of technological change is fierce. Small steps with big impact might be the best way to move your brand forward, say ...
Audiences can use AI to put their own faces in Qatar Airways’ jet-setting adventure ad
The brand is positioning its new ‘AI Adventure’ campaign as part of an ongoing effort to embrace burgeoning technology in ...
WPP acquires New Commercial Arts, to be folded into Ogilvy as part of UK expansion
Following the acquisition, the London-based creative agency and its 90 employees will merge with Ogilvy to strengthen WPP’s ...
Google’s failed appeal of shopping case underscores broader competition concerns in the EU
The European Commission on Tuesday determined that the tech behemoth violated European competition laws by unlawfully ...
Go outside: 7 ways to get started with DOOH advertising
With DOOH ad spend in Europe tipped to reach €3.57bn in 2024, StackAdapt’s Guide to DOOH Advertising covers what, why and how ...
The Tesco Meal Deal gets its own ad, tapping into offer’s cultural fandom
British supermarket Tesco has given its Meal Deal its very own campaign to let customers know it has upgraded recipes and added more brands to its offering.