Spanish soccer’s LaLiga has agreed a broadcast deal with China Media Group (CMG) for the 2024/25 season. Contract: Live ...

Both NBA and MLB want to have greater national presence as consumption habits shift away from cable RSNs to streaming.

Gianni Infantino urged to ensure gender parity by adding 16 teams to put tournament on equal footing with men’s competition.

NBC said it averaged 25.9 million viewers across linear and digital platforms for its Thursday and Sunday night games, which ...

Golden State Warriors point guard Steph Curry “definitely curious” about owning a franchise from either league.

Premier League club Arsenal plan to use data and machine learning to personalise digital fan engagement efforts.

The all-electric series claims to be fastest-growing motorsport in the world and that it has closed the gap to Formula One and MotoGP.

SportsPro breaks down some of the most valuable and consequential deals in the sports industry from the past three months.

AI expanded the scale and storytelling capabilities of Vodafone Germany’s live match centre during Euro 2024, leading to huge ...

The multi-year partnership with TikTok will activate across Monumental Sports & Entertainment-owned sports teams.

Incoming capital from Accel and HPS Investment Partners almost doubles UK£1bn valuation after Arctos acquired minority stake ...

Swiss-based firm represents more than 40 players in major European leagues, including Manchester City’s Manuel Akanji.