Pharma’s corporate reputation is a critical driver for HCP prescribing decisions when treatments have similar profiles.

The emeritus chairman talks about his “passion” for Publicis over more than 50 years, his leadership tips and how the French ...

For patients, the state established a hotline to connect them to treatment, housing or transportation back to their ...

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As virtual influencers surge in popularity, healthcare brands are eyeing them warily. But not everyone sees a natural fit.

This series will explore the history of Alzheimer’s, living with the disease day-to-day, the highs and lows of developing drugs to treat it and what can be done to improve the situation for caregivers ...

AI can help in the first step of the process (e.g., generating briefs and personas) as well as the second (e.g., generating ...

Avalere Health has appointed a senior figure from Inizio Evoke as president, global marketing. It has hired Corrina Safeio ...

Abilify Asimtufii, the bipolar I disorder treatment from Otsuka and Lundbeck, has entered the world of CGI animation as part ...

The nation’s top health officer, who is mulling a run for governor, has emerged as one of the Biden administration’s leading ...

The ear bandage — an unlikely yet powerful symbol — has taken on a life of its own. First worn by former President Donald ...

TikTokers are mixing together tart cherry juice, magnesium and soda to help them battle insomnia. Here’s what sleep experts ...