In the first of a new series about how brands are addressing category challenges to grow, marketers discuss how to drive ...

The Chartered Institute of Marketing (CIM) is on a mission to show students how rewarding a marketing career can be through ...

Ogilvy UK’s Dan Bennett shares his next three secrets to help you think more like a behavioural scientist and get results ...

Under a third (30.7%) of the 600 B2B marketers surveyed say the CFO/finance director is their most important relationship ...

The Very Group has launched a retail media proposition that claims to give brands the ability to turn “data into action”, ...

Some 80% of brands are worried about agency usage, according to research from the World Federation of Advertisers.

The Information Commissioner’s Office has cracked down on Sky Betting and Gaming for processing personal information and ...

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne ...

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The report draws on IPA TouchPoints 2024 data to show how commercial media consumption has shifted over time by analysing ...

Homelessness charity St Mungo’s has launched its first-ever brand campaign in a bid to boost awareness following research ...

Group CMO Lysa Hardy has been promoted to UK chief executive of Hotel Chocolat, while Lynne Ormrod has been promoted to ...