In collaboration with researchers at King's Business School, Bayes Business School (City, University of London), and Vrije ...

A tongue-in-cheek new campaign from the premium spirits brand backed by the iconic athlete seeks to deliver stronger entertainment value.

To commemorate the 100-year celebration of the Harlem Renaissance, the financial marketer is teaming with T Brand Studio for a Times first.

The 135-year-old Asian sauce brand is promoting its Sriracha Chili and Mayo products with a Spotify playlist, 24/7 Twitch livestream and more.

Consumers can submit a photo of a Vitaminwater flavor in a room that needs a makeover and review AI-generated mood boards on a landing page.

The lifestyle mogul and frequent ad star will serve as a brand ambassador and consult with three users of the freelance services marketplace.

CMO Kelly Olmstead discussed how the sneaker brand is investing more in awareness-driven channels to weather a challenging period for business.

The deal for the Cheez-It and Pringles maker is the biggest in the food space since the Kraft Heinz merger in 2015.

The 2024 State of Local SEO for Contractors report provides valuable insights and actionable recommendations for improvement.

Lindsey Carnett, a marketing and public relations professional with two decades of experience, has announced the release of her new book, The Marketing Maven Method: Secrets of a Maven. Designed to ...

Estate of Survival” follows contestants as they battle in a variety of challenges to acquire home appliances and a grand prize of $100,000.

The home improvement retailer is adding in-store audio, email, paid search and direct mail for install services to the platform.