TV advertising agency Marketing Architects has released Annika Audience, an artificial intelligence-powered recommendation engine that finds the ideal mix of linear and connected TV media based on ...

The Vibes API allows companies to get started with RCS Business Messaging without the need to migrate short code, 10DLC, or toll-free numbers. Marketing platforms can use Vibes' RBM API to help power ...

New features in the LiveRamp Data Collaboration Platform increase speed and efficiency and unlock immediate value from clean rooms.

Standard AI, a retail data provider, has added the Visual Engagement Score to its VISION Analytics Platform, providing companies real-time understanding and measurement of how shoppers interact with ...

Bloomreach, an e-commerce personalization platform provider, has updated its marketing automation platform, Bloomreach Engagement, with autonomous Loomi AI capabilities for omnichannel campaign ...

Armeta will facilitate the onboarding of Birdzi's retail customers to make use of the company's customer engagement tools and personalized marketing solutions, including VISPER Live. Armeta will ...

Affectiva's and Kantar's expanded collaboration will provide deeper attention and emotional insights for advertisers and publishers ...

Thematic, a provider of customer feedback analytics, and QuestionPro, a survey software and insights solutions provider, have partnered combining Thematic's advanced text analytics with QuestionPro's ...

LinkedIn has updates its Sales Navigator with Lead Finder, Lead IQ, Message Assist, and  enhancements to Account IQ.

Folloze today introduced the Folloze Impact Dashboard featuring an Account Engagement Score.

Nothing is going to stop these solutions, as their value and benefits are significant; companies should proceed without delay but with due caution. Donna Fluss, founder and president of DMG Consulting ...