Wallace has been especially pointed about the importance of moving beyond AI pilots in order for the technology to have true impact. Without scaling, he noted at a conference earlier this year, “it's ...

The initial partnership with Accenture provided Unilever with a “switchboard” platform through which it could select different combinations of AI models to solve business challenges and expedite and ...

The Campbell Soup Company’s chief customer officer for snacks Mike Pierson will be opening up the Consumer Goods Sales & Marketing Summit on September 23 in Princeton, NJ. Save your seat today to sit ...

Looking to stay connected to the consumer goods industry? Sign up for a new kind of insider access with CGT's texting community. Share your opinion, and send your questions right to editor-in-chief ...

The impact will be faster innovation cycles with lowered costs to more quickly and efficiently meet consumer demands, along with more end-to-end data visibility and decision-making capabilities from ...

MAC Cosmetics is looking to expand its global presence through a consumer-first marketing approach and disruptor mindset. To do so, the company has hired Emily Bromfield as its SVP of global marketing ...

Learn how companies like Coty, Kraft Heinz, Kenvue, WK Kellogg, Molson Coors, and Tapestry are adapting to today's consumer needs.

With so many shoppers focused on discounts and savings, many feel more comfortable relying on technology to secure those savings. On average, 30% of shoppers prefer to engage exclusively with digital ...

If there’s one thing that luxury consumers typically share, it’s their desire to make their purchases known — even in a virtual sense. “Consumers being able to ‘show off’ that they acquired a luxury ...

It’s time to put on makeup and dance alone, according to a new e.l.f.-produced single. The company is pushing its marketing into a new category with its own entertainment arm, e.l.f. made. The first ...

Carefully designing supply chain systems is critical to effectively address such complexities. Supply chain disruptions that impact product availability can erode consumer loyalty, and shoppers become ...

Generative AI is on virtually every company’s agenda, but many consumer goods companies are still struggling to move beyond ideas on paper or proof of concepts (POCs). In this webinar, David Falck, VP ...