Bharti Airtel is reportedly in advanced talks to acquire Tata Play (formerly known as Tata Sky), India's largest direct-to-home (DTH) service provider

An executive close to the development told The Economic Times that while the Tata Group had initially seen strategic value in Tata Play, market dynamics have changed. Tata Sons now owns a 70% stake in Tata Play,

In a move that could redefine the landscape of India’s digital TV space, Bharti Airtel, led by the visionary Sunil Mittal, is reportedly in advanced talks to acquire Tata Play, the country’s largest direct-to-home (DTH) service provider.

The DTH market faces pressure as consumers shift to over-the-top (OTT) streaming services and cheaper options like Doordarshan's Free Dish, forcing traditional operators to seek growth opportunities

Bharti Airtel is in advanced talks to acquire Tata Play, Indias largest DTH business. This move aims to bolster Airtels position in the digital TV segment. If successful, it will be the second major deal between Airtel and Tata Group.