Samsung's Galaxy S series of smartphones are among the most highly anticipated mobiles every year. They can set the tone of style and software that consumers will expect to see. Now, Samsung's design approach for 2025 is becoming clear.

The Samsung Galaxy S25 Ultra could pack in more screen space without being larger thanks to those shrinking bezels. Previous leaks have suggested that it will offer a 6.9-inch display, matching the iPhone 16 Pro Max. But it’s also said to have a 3,000 nits peak brightness.

The S25 Ultra's announcement is just over the horizon, so let's see how the rumors stack up against the Galaxy S24 Ultra.