MrBeast teamed up with Logan Paul and KSI to create Lunchly, a prepackaged lunch that includes a Prime drink and Feastables candy bar. The on-the-go lunch pack will be a fierce competitor to Lunchables, the longstanding champion of the prepackaged lunch game.

Three of the biggest YouTubers in the world have teamed up to launch a rival to Lunchables. MrBeast, Logan Paul, and KSI announced on Monday that they're launching Lunchly, a pre-packed school lunch for kids that brings together two of their existing products.

Online influencers MrBeast, Logan Paul and Olajide “KSI” Olatunji on Monday announced they’ve launched a new grab-and-go food line called “Lunchly” selling pre-packaged meals similar to those offered by the decades-old Lunchables brand owned by Kraft Heinz.

The Lunchly line comes as Lunchables and Capri Sun have seen a decline in sales. Kraft Heinz Co. CEO Carlos Abrams-Rivera told analysts during the second quarter earnings call that the two brands were a “meaningful headwind for us and in our second quarter.”

KSI, and Logan Paul’s new Lunchly product faces criticism from YouTubers, questioning its health benefits and purpose.

Popular content creators Mr. Beast, Logan Paul, and KSI are collaborating to launch Lunchly, a new grab-and-go lunch product. It is touted as a "better-for-you lunch option" compared to existing products like Lunchables.

Lunchly claims to be “healthier” because Prime has more electrolytes than a Capri Sun in Lunchables and MrBeast’s chocolate bar has less sugar than a Kit Kat or Crunch bar.

Logan Paul has teamed up with KSI and Mr. Beast to launch Lunchly, a meal alternative resembling Lunchables. Available in Pizza, Nacho, and Turkey Stack 'ems flavors, it can be paired with Feastables chocolate or Prime hydration drink.