Jools Lebron, who popularized the phrases "very demure" and "very mindful" on TikTok is trying to fight off others who rushed ...

The beauty influencer behind TikTok’s “demure” trend has revealed she can pay for gender transition thanks to the success of ...

NEW YORK — “Very demure, very mindful” has become the latest vocabulary defining the internet’s summer. And TikTok creator ...

The “very demure, very mindful” phrase took over the internet after Lebron shared a TikTok video Aug. 2, showing how she styles her hair and makeup for work. In the clip, which has garnered ...

Flaunting choices and styles that are “very demure” is TikTok's latest trend. It's all about being mindful, very cutesy and most importantly — not doing too much. Lebron posted another ...

As brat summer draws to a close, many are getting ready to welcome a "demure fall." You may have noticed content creators on your TikTok feed talking about being “very mindful,” “very cutesy ...

Very Demure, Very Mindful is a satirical TikTok trend declaring how people should act while engaging in everyday activities. It started with TikToker Jools Lebron, who seemed to be imitating a ...

TikTok user and English teacher Claudine James – who posts educational content about grammar to nearly six million followers – explained the difference between the words “demure,” which me ...

In this age of social media grandstanding, decent and humble people are all around us. They are rarely the center of ...

Parents are starting to name their babies after TikTok’s viral ‘demure’ trend, but netizens don’t think it’s a ‘mindful’ ...

The internet was up in arms after learning that TikTok influencer Jools LeBron now-viral ‘very demure, very mindful’ phrase ...

Lebron filed to trademark “very demure very mindful” for various entertainment and advertising services, including the ...