When it comes to bread, there are too many variables to truly show respect for one of the oldest forms of cooking in only a limited amount of words. One of the most pleasant bites to experience, however, is the soft, rich and light makeup of French bread. More specifically brioche.

Shoppers in London can now apply to get their hands on Aldi’s first-ever Superfan Card. The Superfan Card is Aldi’s way of celebrating its most loyal customer by offering them a chance to have a year’s groceries covered by the supermarket.

The Superfan Card is Aldi’s way of celebrating its most loyal customer by offering them a chance to have a year’s groceries covered by the supermarket. Aldi lovers in Greater Manchester can apply for the Superfan Card by explaining why they deserve to be the winner in no more than 250 words.