Team Pixel — an invite-only program affiliated with Google — has been sending free Google products to influencers and creators since at least 2017. Though standard in the industry, programs like these have always treaded a moral grey area, and guidelines for the 2024 Team Pixel program have crossed a line for some creators.

Google said it "missed the mark" after creators were told their relationship with the brand would be terminated if it appeared they preferred other brands over the Google Pixel.

The Verge has independently confirmed screenshots of the clause in this year’s Team Pixel agreement for the new Pixel phones, which various influencers began posting on X and Threads last night. The agreement tells participants they’re “expected to feature the Google Pixel device in place of any competitor mobile devices.

Made by Google was this week, featuring a full range of reveals from Google’s biggest hardware event. Google unveiled its new lineup of Pixel 9 phones,

A t Google’s gadget launch this week, it took almost half an hour before Google actually talked about its new gadgets. There’s a lot to be excited about inside the new Pixel 9