Digital Marketing News: Marketing Technology
WEBAccording to Statista, the global revenue generated in the Consumer Electronics market is projected to reach a staggering $1.046Tn in 2024, with online sales predicted to account for 33.5% of... Marketing Tech News provides marketing strategy & technology news and trends through industry research and reports.
Influencer Marketing Benchmarks in 2024: Stats You Need to Know
WEBAug 21, 2024 · Influencer marketing isn’t one-size-fits-all, so we analyzed 13 different industries. Here are three top takeaways: #1: All Eyes Are on TikTok CPG Campaigns. Impressions per post are 135% higher among TikTok CPG campaigns than all other analysed platforms combined. #2: Fashion & Apparel Brands Are Investing in Pinterest.
67% of consumers will have ‘marketing fatigue’ by November 2024
WEBAug 12, 2024 · Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. 67% of consumers are anticipating marketing fatigue by November 1, 2024, according to a study by Optimove Insights, the analytical and research arm of Optimove. Marketing fatigue occurs when consumers feel overwhelmed ...
Unrealistic technical demands and tech hinder marketers
WEBAug 14, 2024 · Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Unrealistic technical demands and technology gaps are the biggest hurdles facing marketers from benefiting from their customer data. This is according to a survey conducted by …
Performance only marketing experiencing 'slow death' as digital …
WEBApr 22, 2024 · Traditional performance-only marketing is declining in effectiveness, while brands that invest in full-funnel performance, including brand building, are seeing significant ROI gains.
Brandwatch 2024 Digital Marketing: Marketers Embracing AI
WEBJun 20, 2024 · In September 2023, we asked 516 marketing professionals about their predictions for the biggest digital marketing trends in 2024, and a staggering 92% said that integrating AI into their marketing will be the number one trend. The industry is seeing a significant shift, with marketers redefining their strategies to improve their results with AI ...
Gartner's CMO advice: How to create value-based martech for uncertain ...
WEBJul 20, 2020 · I’ve worked on Gartner’s annual CMO Spend Survey for a number of years, but 2020’s survey has been the most interesting to work on by far. It captures marketing in a time of upheaval, as it struggles to understand how to respond to COVID-19’s immediate challenges and forge a path towards recovery and renewal.
Direct-to-consumer (DTC): Why consumer brands need to make …
WEBJan 25, 2021 · Consumer brands seek to establish direct relations with end customers for a range of reasons: to generate deeper insights about consumer needs, to maintain control over their brand experience, and to differentiate their proposition to consumers.
Surviving the influencer marketing gold rush: 6 lessons from B2B …
WEBJun 29, 2017 · Globally-recognised keynote speaker, educator, business consultant and author mark Schaefer has teamed up with leading influencer management platform Traackr to examine the challenges B2B technology organizations face when implementing, standardizing, and scaling influencer marketing across their organizations.
Brands are wasting $600m+ in ad spend during the holiday season
WEBNov 27, 2023 · Brands are wasting hundreds of millions in digital ad spend during the holiday season, according to a new analysis by CreativeX, a technology company powering creative decision-making for the world’s largest brands.. The analysis, which assessed over 3.9 million ads from 2021-2022, from 400+ brands across 10 different industries including retail, food and beverage, and consumer packaged ...