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How Coke and Pepsi's rivalry shaped marketing — and where it …
WEBMay 3, 2022 · How Coke and Pepsi's rivalry shaped marketing
Social Media Marketing News | Marketing Dive
WEB2 days ago · Snoop Dogg and Solo Stove deliver ‘Blunt Marketing’ in latest ads. The smokeless fire pit maker doubles down on its relationship with the rapper following a previous effort that generated buzz but missed sales goals. By …
9 campaigns that boosted the mood in 2022 | Marketing Dive
WEBDec 12, 2022 · Amid persistent economic woes, an ongoing war and a series of controversies, efforts by McDonald’s, Old Spice and Chipotle found a way to cut through the noise. Creativity faced a gauntlet of challenges in 2022, dispelling hopes for a marketing renaissance. War broke out in February, followed by a souring economy and ad market.
P&G sales surge amid pivot to digital, $100M investment in …
WEBOct 21, 2020 · The company increased marketing spending more than $100 million in the quarter, while cutting overhead, media, agency and production costs, Moeller said on a separate media briefing call cited by Ad Age. P&G continues to cut costs and reinvest in advertising as the company sees surging sales of its products, especially as cleaning, …
Study: Ad overload could pose steeper risk to brands than …
WEBMar 16, 2021 · Dive Brief: More than half (52%) of surveyed U.S. consumers reported that overexposure to ads was most likely to negatively impact their perception of a brand, while just 32% said the same for messages that appear next to questionable content, according to findings from a new study conducted by the audience targeting firm GWI and researcher …
Kantar: Consumers want brands to take stance on social issues, but ...
WEBJun 11, 2020 · Dive Brief: As tensions around racial justice increase in the U.S., 68% of consumers expect brands to be clear about their values, according to a report from Kantar Monitor shared with Marketing Dive.
Marketing Analytics News | Marketing Dive
WEB6 days ago · Marketers’ ad spend to grow in H2 led by social media and display, report finds. More than half of marketers view CTV as the most critical consumer technology and media trend, according to Mediaocean’s 2024 H2 …
Nike, Asos, Old Navy are most inclusive brands for Gen Z, study says
WEBMar 1, 2022 · Nike, Asos and Old Navy are some of the brands leading the way on inclusivity and challenging gender stereotypes, according to the Gen Z Fashion Report by student affinity network Unidays. The survey was informed by a panel of more than 4,000 Gen Z students across the U.K., U.S. and Australia conducted from Jan. 28 to Feb. 1.
Digital Marketing News | Marketing Dive
WEBA tongue-in-cheek new campaign from the premium spirits brand backed by the iconic athlete seeks to deliver stronger entertainment value. Marketing Dive provides in-depth journalism covering the most impactful news shaping the marketing industry. We cover topics like social media, video marketing, mobile, data and analytics, technology, and more.